Social Care Leaders Launch New Cross-Sector Initiative “Championing Social Care” - Sekoia

Social Care Leaders Launch New Cross-Sector Initiative “Championing Social Care”

Championing social care header picture

Pioneered by a volunteer-led group of passionate leaders from across the care sector, Championing Social Care is a new initiative dedicated to recognising the work and value of the social care sector.

Supported by four Founding Patrons – the CareTech Foundation, Hallmark Foundation, Sekoia and Majesticare Luxury Care Homes – the movement will act as an umbrella organisation to the notable Care Sector Fundraising Ball and recent social media campaign #SparkleforSocialCare.

It will also encompass the Care Home Open Day which is set to relaunch in 2021 and, excitingly, in January 2021 a brilliant new virtual event, “Care Sector’s got Talent!” which is dedicated to showcasing the amazing talents of the social care sector.

The new charitable initiative, which will be hosted by the CareTech Foundation, has attracted significant support from across the sector, with 26 social care leaders already having agreed to become Ambassadors to promote its work.  Notable Ambassadors include Professor Martin Green OBE of Care England, Henry Elphick of Laing Buisson, Karolina Gerlich of The Care Workers Charity and Haroon and Farouq Sheikh of CareTech plc.

Chairman Avnish Goyal, CEO of Hallmark Care Homes, talked of the ambitions of the initiative:

“This year has seen the UK’s social care workforce give more personally and professionally than we, as a nation, could ever have imagined. It’s what’s driven us to provide fellow leaders and operators with a powerful vehicle to shine a light on the incredible value social care is to our society.”

“Core to the work of the initiative is continuing to fundraise for sector-relevant charitable causes and to build on the achievements of our Care Sector Fundraising Ball which has raised some £350,000 in the first two years alone.”

At the heart of this new initiative is their vision to “Shine a light on the incredible value of the social care sector to society and those who live and work within it.”

Vice-Chairman Jonathan Freeman, CEO of the CareTech Foundation, commented

“Throughout the pandemic and beyond, we want to ensure a wider public understanding, appreciation and respect continues for the 1.6 million people across the social care sector. I am proud to be part of what feels an important new development for the sector and one which I hope will gain huge support from fellow operators and the nation”

There are several ways organisations can support Championing for Social Care from displaying a “Proud to Support” digital badge to engaging via social media, using #ChampioningSocialCare and #SparkleforSocialCare

For more information on ways to be involved and to learn more about their work visit